Welcome to the Planetsms newsletter.
22.01.07 
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In this issue we will cover the following topics.

  • EBay's New Classified Ads Feature.

  • Download another collection of FREE eBooks. Most are brand new and unreleased.

  • If this is the 1st time you have been here you may want to check out the archive section.

EBay's New Classified Ads Feature.

If you are subscribed to any eBay marketer's mailing list who knows their stuff you have probably already heard about eBay's classified ads feature. This is something eBay.com have been running for a few month's now and I was going to write about this exciting new feature late last year but I thought I would test it first and share my results with you.

If you don't know what an eBay classified ad is it is basically a new selling format eBay.com has added. Although you don't actually sell anything, you just advertise the item or service you are selling and people contact you through eBay. To check out this new feature go to eBay.com and click on 'sell' and you will see a new 'Ad Format' option. (You may have to click List using the original Sell Your Item form).

If you want to see some classified ads that are already up and running click here. You will see most of the ads are running in the 'everything else' category. This means most of the products offered are info products such as eBooks. Good news for anyone who sells information :-). But most importantly is the fact classified ads show up in eBay searches.

The feature is so new that there are no concrete rules for running a classified ad but here are what eBay say about the new Ad Format. If you want to see the page on eBay click here.

Ad Format

Use Ad Format listings to list items, services, or properties for sale in order to generate multiple leads. This unique format does not enable buyers and sellers to transact online through eBay nor is eBay Feedback available.

Ad Format has the following features:

  • List your asking price. No bidding takes place.
  • Interested buyers fill out a contact form, and their information is sent to you.
  • List your item, service, or property for a specific period of time.
  • Revise item-specific information in your ad at any time while the ad is active.

Fees

Fees vary depending on the item category and listing duration.

Rules

The seller must treat the buyer's contact information in full compliance with eBay's Privacy Policy. This policy prohibits sharing the buyer's information with third parties as well as use of the buyer's information for any purpose other than communicating with the buyer about the item, unless expressly permitted to do so by the buyer. Failure to comply with this policy can result in the seller's suspension or expulsion from the eBay Community.

This is the most exciting part:

"Use Ad Format listings to list items, services, or properties for sale in order to generate multiple leads". And "List your item, service, or property".

So is it possible to use this new feature to build a mailing list? Well I would think so but as this feature is so new and the rules seem so grey it's a little hard to tell. However, external links are allowed as long as the item you are promoting cannot be bought from the external link. So an opt-in form may be allowed as long as it is related to the product you are selling.

My results:

All I have done so far is list my members package as a classified ad. The result was 429 hits and over 40 enquiries over a 30 day period. As the ad only cost $10.00 this means I was getting targeted traffic for less than 2.5 cents per click. All I had to do was make one sale to be in profit. If you have ever ran a Google AdWords campaign you will know 2.5 cents per click is unbelievable.

So if you have any premium products or services to offer you should seriously consider running a classified ad. I have a couple of ads running now and I plan to run a lot more in the future and at $10.00 for a 30 day ad it's not going to break the bank. I will keep you posted when I have some more results to share.

As this feature is so new and the rules are a little grey at the moment I would recommend you use eBay.com's live help feature or contact eBay support when your ad is up and running if you are unsure about breaking any rules. If there are any problems eBay will let you know so you can change your ad.

I would also like to point out you can revise your ads as much as you like. This is perfect for testing and tweaking so you can play with your ads to find out what works best.

So make sure you check out this new feature, have a look at some current ads to get a feel for the system and make sure you don't miss out on this incredible opportunity eBay have provided.

Please feel free to share your experiences and results below...

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Free eBooks. Simply click on the titles to download.

If you would like to see your eBook added here please contact me. Also, feel free to recommend this newsletter as a free eBook distribution service.

Please note! I am not responsible for the content of any of the eBooks below.
Although I have scanned each eBook for viruses it is recommended you virus scan each eBook with your own antivirus software before opening it.

From eBay Zero to eBay Hero

Auction Mercenary (Brandable)

Profit From Free Mobile Phones

Puppy Training the Natural Way

The eBay Empire

The Auction Formula (Brandable)

Make Money From Football Betting
 

Well that's it for this issue, don't forget to forward this newsletter to your friends if you think it will interest them. Also, if you have received this newsletter from a friend and would like your own copy next time why not sign up and as soon as I update this newsletter you will be the first to know.

Until next time. Take care...
Regards. John

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